About EClass
Two boat lovers who decided the future of boating needed rebuilding
EClass Outboards was founded by Lynelle Johnson and designed by Ron Kelly — two Australians united by a deep respect for the water and a belief that marine performance and environmental responsibility should go hand in hand.
Meet the team
As lifelong boat lovers, Ron and Lynelle recognised that the future of boating required more than incremental change — it required a fundamentally different approach to how outboards are designed, built and used.
Drawing on decades of practical experience, curiosity and problem-solving, they set out to create electric outboards that deliver real power without compromising the environments that make boating possible. Under their leadership, EClass developed a performance-driven electric solution that prioritises reliability, simplicity and impact, including innovative RePower technology that extends the life of existing outboards and significantly reduces waste.
Designed, assembled and largely manufactured in Australia, EClass reflects Ron and Lynelle’s commitment to local innovation, Australian conditions and practical outcomes. Their work extends beyond product development, supporting communities where access to affordable, clean marine power can be genuinely life-changing. Together, Ron Kelly and Lynelle Johnson continue to guide EClass Outboards with a clear purpose: to redefine marine propulsion through intelligent design, meaningful environmental action and an uncompromising boating experience.
All products by EClass Outboards are designed, and tested in Kiama, NSW, Australia.
Our electric outboards are Australian Made.
EClass Outboards is a wholly owned subsidiary of That’s Good Pty Ltd. ABN 21 003 997 279.
Want to talk to the team?
Whether it’s a question about a build, a distributor enquiry, or you just want to know more about how EClass got started — we’re happy to talk.
Founders
The people behind the products
Lynelle Johnson
Founder & Managing Director
A businesswoman who has previously founded several successful businesses. She loves the outdoors and is happiest when she is on or by the water.
Ron Kelly
Designer
Originally trained as an automotive engineer, then became a boatbuilder with decades of experience. He has built and raced speedboats, sailed two Sydney to Hobart Yacht races in his own yacht, was an accredited Surf Lifesaving Australia manufacturer, and took up competitive stillwater rowing in his later years. He has been working on the development of powerful and portable electric outboards for the past 10 years.
Our quality of product and diverse range allows us to cater for all forms of rescue craft, as well as clients who want to sustainably cruise and fish whilst enjoying the outdoors with family and friends.
Industry membership
Maritime Emissions Reduction Coalition
EClass Outboards is a proud member of the Maritime Emissions Reduction Coalition (MERC), aligning with industry, government and research leaders to accelerate maritime decarbonisation. Being part of MERC supports our commitment to practical innovation, collaboration and delivering real emissions reduction across Australia’s marine sector.
Industry membership
Smart Energy Council
EClass Outboards is proud to be a member of the Smart Energy Council — Australia’s peak body representing businesses and organisations committed to accelerating the transition to renewable energy and smart technology.
Membership of the Smart Energy Council reflects EClass’s commitment to operating within Australia’s clean energy ecosystem. As a manufacturer of high-performance electric marine propulsion built around second-life batteries and component reuse, we have always believed that innovation and environmental responsibility go hand in hand. Aligning with the Smart Energy Council formalises that commitment and connects us with a national network of businesses, researchers and advocates working toward a cleaner energy future.
EClass Outboards. Real power that makes a real difference.
Not ready to talk yet?
Get EClass news without the sales call
New models, RePower Kit pricing and real project stories from Kiama — straight to your inbox. No commitment, unsubscribe any time.
One or two emails a month. No spam, no on-selling your details. See our privacy policy.